Pride is a colourful celebration of diversity
With his rainbow-coloured T-shirt and cheerful smile, the little troll radiates love and acceptance. This troll’s arms are wide open - ready to hug anyone in his path.
This special edition of the beloved Good Luck Troll represents diversity in its most colourful form. Every smile from Pride reminds us of the importance of inclusion and equal rights.
As a vivid reminder that happiness thrives best in an inclusive environment, Pride has found a place in our collection as a worldwide symbol of diversity.
Good Luck Trolls: From toy to design object
Thomas Dam created the first Good Luck Troll in 1957 from his home in the small town of Gjøl by the Limfjord. The first figurine was supposed to be a self-portrait, which he carved as a gift for his daughter. However, Thomas thought the figurine looked more like a troll - and that's how the Good Luck Troll came to be.
The charming Good Luck Troll have been much loved in homes around the world ever since. And from being toys, they have now become design objects sought-after by collectors.
The Good Luck Troll have gradually grown into a large family, with each member having its own unique character. However, all the trolls share one and the same mission: With their open arms and wide smiles, they want to spread their joy and hugs to all around them.
