For Poul Christiansen, design is only good if it has a purpose. His work with design is about solving a more or less complex problem in the best possible way. But he also believes that good design should have an artistic element that speaks directly to our emotions. Good design must include an element of innovation that pushes development in the right direction. His approach to design is driven by the idea that the design should bring something new: a new material, a new processing technology or new need that it can meet. When Poul Christiansen designs, he finds inspiration in nature and its wealth of fascinating constructions.