For Jimmy Kessler, good design is created from classic Scandinavian design traditions: simple design that is honest, discreet and timeless. Design must be easy to decode, both visually and instinctively. Equally important to him is that his designs to some extent are independent of their time. As a designer, he always strives to incorporate a signature detail into his products so that the design appears eye-catching and unique. Jimmy Kessler’s designs are inspired by art. He prefers to work with wood because he loves its unique ability to self-patinate - and there’s something significant about creating timeless and beautiful designs in wood and in high quality, so that the products can live on for generations to come. For him, this is what sustainability is all about.